If you don’t even embrace who you are, how are you going to expect your audience to trust you? That’s exactly what the marketing team of Deadpool did – stick to the quirkiness, loud-mouthing and fourth wall breaking tone that fans knew and loved, to deliver cross-channel content as crazy (and innovative) as the antihero himself. From video to print to social media, Deadpool (or Ryan Reynolds the two are practically the same person now) managed to not only entertain and satisfy, but also intrigued those unfamiliar with the character who just wanted to know what was going on.Īs for videos, Deadpool charmed the Internet with his personality through videos in his own Empire magazine commercial, his successful 12-Days of Deadpool video series during Christmas, and his infomercial to raise awareness for testicular cancer. You can find this content marketing tip on many sites on the Internet, and that’s the importance of staying true to your brand. Not only did its adult rating already put it at a disadvantage, the film was given a measly budget of USD$58 million – a quarter of Captain America: Civil War’s and Batman v Superman: Dawn of Justice’s USD$250 million. How did this irreverent, sardonic movie about a crazy man in a red suit manage to smash records, and rake in an insane grand total of USD$745 million? Stay True to Your Brand – Love Yourself The R-rated film about Marvel’s favourite Merc with a Mouth, Deadpool, has become what 20th Century Fox’s president of domestic marketing, Marc Weinstock, calls “the (marketing) template for the future”. Six movies of the genre are scheduled for release this year alone, to the delight of many comic book fans, and brand sponsors hoping to get onboard the bandwagon. Haters may groan at how oversaturated the market for the genre has become, but it’s this influx of movies that have pushed these entertainment companies to be more competitive and creative with their marketing efforts.Įven if you have yet to see these films, analyses the visual content marketing of the 3 super movies that have been released so far, and breaks down the meaningful lessons marketers can take away from each one. Love them or hate them, superhero movies are the hype of this generation of youths, and are here to stay. Superhero Visual Content Marketing Source: Warner Bros, 20th Century Fox, Marvel Studios
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