Users have to opt-in for advertisements to view them and reap their BAT rewards. The default setting is for advertisements to remain blocked. BAT can be tipped to creators on various platforms, including Twitter, Reddit, YouTube, Vimeo, and many others. Using Brave’s integrated wallet, users can earn the token for viewing advertisements or use the token to “tip” their favorite content creators. Encrypted user data is leveraged to run targeted ads, but the data never actually leaves the user’s device not even Brave has access to this data.īAT is a cryptocurrency native to the Brave browser. While Brave doesn’t eradicate the concept of advertisements, it restricts the data abuse inherent within advertising. This is because a tracker from the news sites passes on your interest in finance to similar companies, allowing for targeted advertisements. If you’re a frequent visitor to financial news websites, you may notice that you often see a lot of online ads from financial companies. By blocking all third-party advertisements, the Brave browser has a native ad-blocker installed.īrave doesn’t just block ads it also blocks trackers. In a world where people can longer trust their browser, Brave built a product that tackles this very problem. It’s becoming more challenging to keep one’s online affairs private.Īlmost every website tracks users and sells their data in what’s has become one of the most robust marketplaces on the internet. But the real utility of BAT demands further inquiry. The browser also offers value as a privacy-enhancing web tool in the age of surveillance. The Basic Attention Token ( BAT ) allows the browser to function as its own mini-economy. Brave took the world by storm by introducing an internet browser with a native token.
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